Two self-taught serial entrepreneurs who can't walk away from a challenge.
In 2018, the two of us set out to start a business from scratch and bring it to profit in just 60 days. The brand that we built, OneBook, surpassed our greatest expectations for what we could achieve in less than 2 months.
(especially considering we were running another business, filming the entire process, and completely changed the product 4 weeks in... but we digress)
Today, we are challenging you to do the same.
Join us as we lead 30 Nashville-based future business founders through the same process that allowed us to build a compelling brand, develop a unique product, and launch a successful business... all in just 60 days! This exclusive in-person program will later become a digital course with a four-figure price tag, but if you apply now you can save over 90% off what the eventual cost will be. We will never be offering this course in a one-on-one format again, so this is your only chance to walk through all of these strategies with us, and give yourself the highest probability of finally launching your successful business!
~ Michael & Paul
SHOULD I JOIN THE CHALLENGE?
The 60 Day Startup Challenge is NOT for you if...
You're looking for a get-rich-quick scheme or magic bullet.
You're not willing to put in the work that goes into building a REAL business.
You don't live in (or around) Nashville. We will meet in person every week, so this one is pretty important.
You aren't willing to take risks and overcome challenges. Launching a business is packed with big highs and lows, and you need to be able to handle both in stride.
The 60 Day Startup Challenge is RIGHT for you if...
You've wanted to start a business but don't know how to take the first step.
You are excited by learning new things and aren't afraid of challenging yourself.
You live in Nashville and can commit at least 3 hours per week to attending the workshop and an additional 12 hours per week to building your business.
Your main motivation isn't just to make money but to create something new and valuable that helps make people's lives better.
JOIN MICHAEL & PAUL AS THEY REVEAL...
You don't have to spend a long time "perfecting your business model!"
We are going to show you how to let your customers refine your business for you - saving you tons of time and money.
You don't need to be a genius, MBA, or even an expert in your field!
We will demonstrate how going into your business with an open mind allows you to innovate where "experts" get stuck.
You can do it without investors, big loans, or venture capital.
We will help you launch your business on YOUR budget. Running a scalable business doesn't have to cost you an arm and a leg.
DEVELOP AN AMAZING PRODUCT that has a unique competitive advantage geared toward your individual expertise!
FIND A FANATICAL FOLLOWING that will convert into paying customers and excited brand promoters.
BUILD A KILLER SALES WEBSITE that turns your web traffic into sales - all without writing ANY CODE!
OPTIMIZE & SCALE YOUR BUSINESS in order to serve more customers and ultimately give you the highest return on your investment.
OVER $28,000+ VALUE
9 WEEKS OF IN-PERSON ONE-ON-ONE GUIDANCE IN NASHVILLE
Over the course of the 9-week program, Michael & Paul, along with other members of the 60DS staff, will work with you 1-on-1 to Build Your Brand, Develop Your Product, and Set Up for a Successful Launch! We typically charge a minimum of $2,000 per session to strategize with entrepreneurs on how to grow their businesses.
STEP-BY-STEP ACTION PLANS & WORKBOOK
Some business consultants and digital courses are all talk and no action. We are more focused on helping you achieve results. That's why we'll provide you with Step-By-Step Action Plans to clearly push you forward to a successful launch!
PRIVATE 60 DAY MASTERMIND GROUP
The training doesn't end at our weekly sessions. All participants in the 60 Day Startup Challenge will gain access to our private mastermind group where other Founders and Members of the 60DS staff are reachable 24/7 to answer your questions. Everyone in the community is committed to helping you achieve your goals!
60 Day Startup Tool Kit
Over the course of building many businesses, we have created tools to help us work more efficiently and effectively than any solopreneur could on their own. We have created exclusive tools to help you name your business, refine your product offer, test your branding against different audiences, and more - and we'll give you complete access to them for FREE!
BONUS 2: Our Complete 60 Day Launch Sales Funnel Website
We'll give you access to the same exact complete sales funnel website that we used to launch our 60 Day Startup brand, OneBook. If you haven't built a website before, and the thought of wrangling HTML and CSS scares the pants off you, we'll give you everything you need to succeed without writing a line of CODE.
Access to the Traffic Scaling System Mini-Course
OK - so you've built your brand and constructed a killer sales page for your offer. Where are all the customers going to come from? That's where our Traffic Scaling System Mini-Course comes in. This 3 part intensive will teach you how to set up a scalable advertising campaign. We'll run you through the process of creating custom audiences, retargeting customers based on behavior, and crafting creative ads.
BY THE WAY...
We will also be giving away a $1,000 CASH PRIZE to the Top-Performing Business.
TOTAL VALUE OF THIS PROGRAM: $28,498
When this course is released to the public, it will be priced at:
This ONE-TIME-ONLY Nashville program is available for:
That's less than $10/day to launch your own business!
This material will never be offered in a 1-on-1 setting again,
and this is your only opportunity to join the course at a price this low.
Be sure to let us know by filling out the appropriate information in the application. We want to make sure everyone can have a chance to join us and launch their own business!
WAIT... WHO ARE THESE GUYS?
MICHAEL SHOUP - MARKETING MASTERMIND
Singer/Songwriter turned marketer, Michael's fascination with the influential power of storytelling led him to found 12South Marketing in 2012, one of Nashville's foremost digital marketing agencies. Since then, Michael has worked with hundreds of entrepreneurs, startups, artists, and labels to help them build a relationship with their audience, design compelling offers, and develop evergreen sources of revenue while scaling 12SM to a seven-figure agency. Partnering with long-time collaborator Paul Shearer in 2017, Michael's helped pioneer rapid-prototype business models that run lean and iterate quickly.
PAUL SHEARER - PRODUCT POWERHOUSE
Paul Shearer is a serial entrepreneur with a background in eCommerce and Product Development. In 2011 he started his first online business, Noisefirm - an audio software business as a side hustle. That business quickly grew to eclipse his full-time career as a professional touring and studio guitar player in Nashville. Since then, Paul has developed and launched several businesses ranging from physical products like OneBook to software to even local service businesses. Nothing excites Paul more than helping entrepreneurs develop their product into a compelling offer that adds value to the world and makes people's lives better!
When/where will the 60 Day Startup Challenge take place?
We will meet every Tuesday evening from 6:30 PM - 9:30 PM at a CoWork / Event space in Nashville. We will meet for a total of 9 weeks. The final meeting will be a wrap-up celebration.
How much time will I need to dedicate?
We will meet one night per week for 9 weeks over the course of the program. Each meeting will last roughly 3 hours. You should make time for around 12 hours of additional work per week to complete the necessary items for each module.
Do I have to have a business idea to apply?
You don't need to have a completely developed business idea to apply. That said, you will definitely have a higher likelihood of success if you have a category or industry in mind that plays to your life experience.
What happens if my business fails? Do I get my money back?
We are not able to offer any refunds for participation in the program. If you follow our strategies and tactics and complete the entirety of the program, it is extremely unlikely that your business will not make at least the cost of the course back. Even in the unlikely event that the specific business you launch during the 60 Day Startup Challenge fails to make any money at all, you will have learned a load of invaluable lessons from the course and your experience.
Are you guys crazy? Or just completely full of crap?
Crazy? ...Maybe! And we kind of hope you are, too! :) Success favors the bold, after all. The only person around here that is full of crap is Michael's eight-month-old son. I mean, where does it all come from?